Italian company creates ultra-high end television encrusted with rubies

File this in the “Well, at least it’s not Swarovski” category: The trend to bling up everything in the universe continue. This one makes a bit more sense, however. An Italian company has made a classy 40″ HDTV and encrusted it with 155 rubies. You read that right. 155 of the precious red suckers. We know it looks beautiful, but once question remains, how is watching LOST on it?