Sony Ericsson announces Xperia Pureness, touts it as “fashion phone”

Sony Ericsson Xperia Pureness

Sony Ericsson Xperia Pureness

Sony Ericsson has revealed the newest member of their Xperia line of high-end cell phones. The Xperia Pureness is being touted as a “fashion phone” and it’s easy to see why. The thing is sleek and beautiful. It features a transparant screen and a hidden keypad that reveals itself only when in use. A member of the Sony Ericsson PR team has this to say about the unit:

“The company’s designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.”

The phone costs around $874 USD. Watch below for a video of the phone in action:

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