Sony Ericsson announces Xperia Pureness, touts it as “fashion phone”



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Sony Ericsson has revealed the newest member of their Xperia line of high-end cell phones. The Xperia Pureness is being touted as a “fashion phone” and it’s easy to see why. The thing is sleek and beautiful. It features a transparant screen and a hidden keypad that reveals itself only when in use. A member of the Sony Ericsson PR team has this to say about the unit:

“The company’s designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.”

The phone costs around $874 USD. Watch below for a video of the phone in action:

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